Pheromones are defined as substances released from an individual (donor) that influence a second individual (recipient) of the same species. However, it is unclear whether mammalian pheromones can affect the donor itself. To address this question, the effect of self-exposure to an alarm pheromone was examined. Exposure to the alarm pheromone resulted in an enhanced anxiety response, which was not different between recipients that perceived their own pheromone and those that perceived another individual's pheromone. The present results suggest that the alarm pheromone influences the emotional system of the recipient as well as induces similar anxiogenic effects on the donor rat that released the alarm pheromone. This is the first evidence demonstrating the effectiveness of mammalian pheromone self-exposure.