After becoming consistently more egalitarian for more than two decades, gender role attitudes in the General Social Survey have changed little since the mid-1990s. This plateau mirrors other gender trends, suggesting a fundamental alteration in the momentum toward gender equality. While cohort replacement can explain about half of the increasing egalitarianism between 1974 and 1994, the changes since the mid-1990s are not well accounted for by cohort differences. Nor is the post-1994 stagnation explained by structural or broad ideological changes in American society. The recent lack of change in gender attitudes is more likely the consequence of the rise of a new cultural frame, an "egalitarian essentialism" that blends aspects of feminist equality and traditional motherhood roles.