Producing an error, so long as it is followed by corrective feedback, has been shown to result in better retention of the correct answers than does simply studying the correct answers from the outset. The reasons for this surprising finding, however, have not been investigated. Our hypothesis was that the effect might occur only when the errors produced were related to the targeted correct response. In Experiment 1, participants studied either related or unrelated word pairs, manipulated between participants. Participants either were given the cue and target to study for 5 or 10 s or generated an error in response to the cue for the first 5 s before receiving the correct answer for the final 5 s. When the cues and targets were related, error-generation led to the highest correct retention. However, consistent with the hypothesis, no benefit was derived from generating an error when the cue and target were unrelated. Latent semantic analysis revealed that the errors generated in the related condition were related to the target, whereas they were not related to the target in the unrelated condition. Experiment 2 replicated these findings in a within-participants design. We found, additionally, that people did not know that generating an error enhanced memory, even after they had just completed the task that produced substantial benefits.