Reduction in purchases of sugar-sweetened beverages among low-income Black adolescents after exposure to caloric information

Am J Public Health. 2012 Feb;102(2):329-35. doi: 10.2105/AJPH.2011.300350. Epub 2011 Dec 15.

Abstract

Objectives: We examined the effect of an intervention to provide caloric information about sugar-sweetened beverages (SSBs) on the number of SSB purchases.

Methods: We used a case-crossover design with 4 corner stores located in low-income, predominately Black neighborhoods in Baltimore, Maryland. The intervention randomly posted 1 of 3 signs with the following caloric information: (1) absolute caloric count, (2) percentage of total recommended daily intake, and (3) physical activity equivalent. We collected data for 1600 beverage sales by Black adolescents, aged 12-18 years, including 400 during a baseline period and 400 for each of the 3 caloric condition interventions.

Results: Providing Black adolescents with any caloric information significantly reduced the odds of SSB purchases relative to the baseline (odds ratio [OR] = 0.56; 95% confidence interval [CI] = 0.36, 0.89). When examining the 3 caloric conditions separately, the significant effect was observed when caloric information was provided as a physical activity equivalent (OR = 0.51; 95% CI = 0.31, 0.85).

Conclusions: Providing easily understandable caloric information--particularly a physical activity equivalent--may reduce calorie intake from SSBs among low-income, Black adolescents.

Publication types

  • Research Support, N.I.H., Extramural
  • Research Support, Non-U.S. Gov't

MeSH terms

  • Adolescent
  • African Americans / statistics & numerical data*
  • Baltimore
  • Beverages / economics
  • Beverages / statistics & numerical data*
  • Child
  • Consumer Health Information / methods*
  • Cross-Over Studies
  • Dietary Sucrose / administration & dosage*
  • Exercise
  • Female
  • Health Promotion / methods
  • Humans
  • Male
  • Poverty / statistics & numerical data*

Substances

  • Dietary Sucrose