Numerous researchers have demonstrated that emotional words are remembered better than neutral words. However, the effect has been attributed to factors other than emotion because it is somewhat fragile and influenced by variables such as the experimental designs employed. To investigate the role of emotion per se in memory for emotional words, negative-affect but low arousal emotional words were placed in sentence contexts that either activated high emotional meanings of the words (Shane died in his car last night.), or low emotional meanings of the words (Shane's old car died last night). The high-emotional contexts led to better memory than the low-emotional contexts, but only in mixed lists of emotional and neutral words. Additionally, the traditional emotional memory effect was also limited to mixed lists. The results are consistent with the idea that an emotional contrast is responsible for the emotional memory effect with low arousal emotional words.