The development of the Behavior Analysis Program at the University of Nevada through self-capitalization is described. With this model, both doctoral and master's degree programs were established at almost no cost to the university. Some of the problems encountered along the way, including gaining support for the original proposal, attracting and retaining high-quality faculty, engendering support from the Department of Psychology and the university, developing resources, and balancing academic with entrepreneurial demands are discussed, as are the solutions we have found for those problems.