We discuss the origin of static friction and show how it can be reduced towards kinetic friction by the appropriate design of the sliding system. The basic idea is to use elastically soft solids and apply the external forces in such a way that different parts of the contacting interface start to slip at different times during the (tangential) loading process. In addition, the local slip must be large enough in order to result in a strong drop in the static friction force. We illustrate the theoretical predictions with the results of a simple model experiment.