Small retailer perspectives of the 2009 Women, Infants and Children Program food package changes

Am J Health Behav. 2012 Sep;36(5):655-65. doi: 10.5993/AJHB.36.5.8.


Objective: To understand vendor perspectives regarding changes made in 2009 to the Special Supplemental Nutrition Program for Women, Infant, and Children (WIC) food package.

Methods: Fifty-two in-depth, qualitative interviews with owners or managers of small stores in 8 urban areas across 7 states conducted 6-12 months after the changes.

Results: Store owners experienced implementation challenges, but felt the changes increased the number of customers, sales, and profits.

Conclusion: This research provides vendor perspectives on the 2009 WIC policy changes and may enhance policy implementation directed at increasing healthy food availability, particularly in urban communities.

Publication types

  • Research Support, Non-U.S. Gov't
  • Research Support, U.S. Gov't, P.H.S.

MeSH terms

  • Attitude
  • Commerce*
  • Food / classification
  • Food / economics
  • Humans
  • Interviews as Topic
  • Nutrition Policy*
  • Policy Making
  • Public Assistance / legislation & jurisprudence*
  • United States
  • Urban Population