Can branding improve school lunches?

Arch Pediatr Adolesc Med. 2012 Oct;166(10):1-2. doi: 10.1001/archpediatrics.2012.999.

Authors

Brian Wansink¹, David R Just¹, Collin R Payne²

Affiliations

¹ Charles H. Dyson School of Applied Economics and Management, Cornell University, Ithaca, New York.
² Department of Marketing, New Mexico State University, Las Cruces.

PMID: 22911396
DOI: 10.1001/archpediatrics.2012.999

No abstract available

Publication types

Controlled Clinical Trial
Letter
Research Support, Non-U.S. Gov't
Retracted Publication

MeSH terms

Advertising*
Child
Child Behavior*
Choice Behavior*
Female
Food Preferences / psychology*
Humans
Lunch / psychology*
Male
School Health Services*