"Think the sink:" Preliminary evaluation of a handwashing promotion campaign

Am J Infect Control. 2013 Mar;41(3):275-7. doi: 10.1016/j.ajic.2012.03.023. Epub 2012 Sep 16.


Owing to its utility in guiding the planning and evaluation of health promotion campaigns, the Theory of Planned Behavior was used to implement a 1-month campaign aimed at increasing handwashing among college students. Based on observations of bathroom users' handwashing behavior (n = 1,005) and an online survey (n = 188), overall handwashing did not increase as a result of the campaign; however, more students did use soap (58% vs 70%). Future campaigns designed to increase handwashing behavior in students may be advised to target messages according to gender difference-based responsiveness to handwashing norms.

MeSH terms

  • Behavior Therapy / methods
  • Hand Disinfection / trends*
  • Health Education / methods
  • Health Knowledge, Attitudes, Practice*
  • Humans
  • Students
  • Universities