An ERP study on decisions between attractive females and money
- PMID: 23077499
- PMCID: PMC3471902
- DOI: 10.1371/journal.pone.0045945
An ERP study on decisions between attractive females and money
Abstract
To investigate the neural processes of decision-makings between attractive females and money, we recorded 18 male participants' brain event-related potentials (ERPs) when they performed a novel task of deciding between viewing an attractive female's fuzzy picture in clear and gaining a certain amount of money. Two types of attractive females were included: sexy females and beautiful females. Several new electrophysiological discoveries were obtained as following. First, the beautiful females vs. money task (task B) elicited a larger positive ERP deflection (P2) than the sexy females vs. money task (task S) between 290 and 340 ms, and this probably related to the perception matching process between a visual input and an internal representation or expectation. Second, task S evoked greater negative ERP waves (N2) than task B during the time window of 340-390 ms, and this might relate to response conflict and cognitive monitoring for impulsive tendency. Third, the ERP positivity in task S was larger than task B in the time interval of 550-1000 ms, reflecting that sexy female images may have higher decision value for males than beautiful female images. Fourth, compared with choosing to gain money, choosing to view an attractive female evoked a larger late positive component (LPC) during the same time window, possibly because attractive females are more direct and evolutionarily earlier rewards for males than money amounts.
Conflict of interest statement
Figures
Similar articles
-
Overweight adults are more impulsive than normal weight adults: Evidence from ERPs during a chocolate-related delayed discounting task.Neuropsychologia. 2019 Oct;133:107181. doi: 10.1016/j.neuropsychologia.2019.107181. Epub 2019 Aug 30. Neuropsychologia. 2019. PMID: 31476320
-
Effects of facial attractiveness on personality stimuli in an implicit priming task: an ERP study.Neurol Res. 2016 Aug;38(8):685-91. doi: 10.1080/01616412.2016.1190538. Epub 2016 Jun 8. Neurol Res. 2016. PMID: 27268219
-
Electrophysiological correlates of hypothesis evaluation: revealed with a modified Wason's selection task.Brain Res. 2011 Aug 23;1408:17-26. doi: 10.1016/j.brainres.2011.06.056. Epub 2011 Jun 30. Brain Res. 2011. PMID: 21774918
-
Electrophysiological correlates of processing facial attractiveness and its influence on cooperative behavior.Neurosci Lett. 2012 May 31;517(2):65-70. doi: 10.1016/j.neulet.2012.02.082. Epub 2012 Mar 3. Neurosci Lett. 2012. PMID: 22410307
-
Buffering effect of money priming on negative emotions—An ERP study.Neurosci Lett. 2015 Oct 8;606:77-81. doi: 10.1016/j.neulet.2015.08.048. Epub 2015 Aug 28. Neurosci Lett. 2015. PMID: 26320024
Cited by
-
Preference-based serial decisions are counterintuitively influenced by emotion regulation and conscientiousness.PLoS One. 2019 Oct 4;14(10):e0222797. doi: 10.1371/journal.pone.0222797. eCollection 2019. PLoS One. 2019. PMID: 31584942 Free PMC article.
-
Predicting the behavioural tendency of loss aversion.Sci Rep. 2019 Mar 22;9(1):5024. doi: 10.1038/s41598-019-41242-w. Sci Rep. 2019. PMID: 30903003 Free PMC article.
-
Hello handsome! Male's facial attractiveness gives rise to female's fairness bias in Ultimatum Game scenarios-An ERP study.PLoS One. 2017 Jul 5;12(7):e0180459. doi: 10.1371/journal.pone.0180459. eCollection 2017. PLoS One. 2017. PMID: 28678888 Free PMC article.
-
Event-related potential differences in children supplemented with long-chain polyunsaturated fatty acids during infancy.Dev Sci. 2017 Sep;20(5):10.1111/desc.12455. doi: 10.1111/desc.12455. Epub 2016 Oct 16. Dev Sci. 2017. PMID: 27747986 Free PMC article. Clinical Trial.
-
Modulation of Alpha Oscillations in the Human EEG with Facial Preference.PLoS One. 2015 Sep 22;10(9):e0138153. doi: 10.1371/journal.pone.0138153. eCollection 2015. PLoS One. 2015. PMID: 26394328 Free PMC article.
References
-
- McClure SM, Laibson DI, Loewenstein G, Cohen JD (2004) Separate neural systems value immediate and delayed monetary rewards. Science 306: 503–507. - PubMed
-
- Kable AC (2010) An Arithmetical Invariant of Orbits of Affine Actions and Its Application to Similarity Classes of Quadratic Spaces. Int J Number Theory 6: 1215–1253.
Publication types
MeSH terms
Grant support
LinkOut - more resources
Full Text Sources
