The Italian Euromelanoma Day: evaluation of results and implications for future prevention campaigns

Int J Dermatol. 2014 Jun;53(6):699-706. doi: 10.1111/j.1365-4632.2012.05783.x. Epub 2012 Dec 11.


Background: Melanoma incidence/mortality is increasing worldwide. "Euromelanoma Day" is a pan-European campaign for skin cancer prevention. Results of the 2010 Euromelanoma Day in Italy are reported herein.

Materials and methods: A questionnaire was used to collect data on participants' characteristics and suspected skin cancers.

Result: A total of 1085 participants was screened (64.1% females, median age 44 years). Suspicion rate, detection rate, and positive predictive values for melanoma were 1.3, 0.28 and 21.4%, respectively. Poorly educated, ≥35 years old, pale-skinned males were at higher risk for skin cancer than highly educated, <35 years old, darker-skinned females, although the latter groups reported sun-seeking behaviors. Full skin examination and dermoscopy were performed in 85.5 and 79.2% of participants.

Conclusions: The 2010 Italian Euromelanoma Day produced good results in terms of melanoma detection/suspicion rates, likely due to the extensive use of full clinical and dermoscopic examinations. The campaign failed to attract many high-risk individuals. Targeted communication strategies are needed to this regard.

Publication types

  • Research Support, Non-U.S. Gov't

MeSH terms

  • Adolescent
  • Adult
  • Aged
  • Aged, 80 and over
  • Anniversaries and Special Events
  • Child
  • Child, Preschool
  • Dermoscopy
  • Early Detection of Cancer
  • Europe
  • Female
  • Health Behavior
  • Health Promotion / organization & administration*
  • Humans
  • Italy
  • Male
  • Mass Screening / organization & administration*
  • Melanoma / epidemiology
  • Melanoma / prevention & control*
  • Middle Aged
  • Program Evaluation
  • Risk Assessment
  • Skin Neoplasms / epidemiology
  • Skin Neoplasms / prevention & control*
  • Sunlight / adverse effects
  • Surveys and Questionnaires
  • Young Adult