We examined how the suppression of an exciting thought influences sympathetic arousal as indexed by skin conductance level (SCL). Subjects were asked to think aloud as they followed instructions to think about or not to think about various topics. Experiment 1 showed that trying not to think about sex, like thinking about sex, elevates SCL in comparison to thinking about or not thinking about less exciting topics (e.g., dancing). Experiment 2 revealed that the suppression of the thought of sex yielded SCL elevation whether or not subjects believed their think-aloud reports would be private or public, and it also revealed that the effect dissipated over the course of a few minutes. Experiment 3 found such dissipation again but showed that subsequent intrusions of the suppressed exciting thought are associated with further elevations in SCL over 30 min. Because such an association was not found when subjects were trying to think about the exciting thought, it was suggested that the suppression of exciting thoughts might be involved in the production of chronic emotional responses such as phobias and obsessive preoccupations.