The bimodal interactive-activation model has been successfully applied to understanding the neurocognitive processes involved in reading words in alphabetic scripts, as reflected in the modulation of ERP components in masked repetition priming. In order to test the generalizability of this approach, in the present study we examined word recognition in a different writing system, the Japanese syllabary scripts hiragana and katakana. Native Japanese participants were presented with repeated or unrelated pairs of Japanese words in which the prime and target words were both in the same script (within-script priming, Exp. 1) or were in the opposite script (cross-script priming, Exp. 2). As in previous studies with alphabetic scripts, in both experiments the N250 (sublexical processing) and N400 (lexical-semantic processing) components were modulated by priming, although the time course was somewhat delayed. The earlier N/P150 effect (visual feature processing) was present only in "Experiment 1: Within-script priming", in which the prime and target words shared visual features. Overall, the results provide support for the hypothesis that visual word recognition involves a generalizable set of neurocognitive processes that operate in similar manners across different writing systems and languages, as well as pointing to the viability of the bimodal interactive-activation framework for modeling such processes.