Community mobilization, participation, and blood pressure status in a Cardiovascular Health Awareness Program in Ontario

Am J Health Promot. Mar-Apr 2013;27(4):252-61. doi: 10.4278/ajhp.101221-QUAL-408.


Purpose: To determine the feasibility of a community-wide approach integrated with primary care (Cardiovascular Health Awareness Program [CHAP]) to promote monitoring of blood pressure (BP) and awareness of cardiovascular disease risk.

Design: Demonstration project.

Setting: Two midsized Ontario communities.

Participants: Community-dwelling seniors.

Intervention: CHAP sessions were offered in pharmacies and promoted to seniors using advertising and personalized letters from physicians. Trained volunteers measured BP, completed risk profiles, and provided risk-specific education materials.

Method: We examined the distribution of risk factors among participants and predictors of multiple visits and elevated BP.

Results: Opinion leaders aided recruitment of family physicians (n = 56/63) and pharmacists (n = 18/19). Over 90 volunteers were recruited. Invitations were mailed to 4394 seniors. Over 10 weeks, there were 4165 assessments of 2350 unique participants (approximately 30% of senior residents). 37.5% of attendees had untreated (16%; 360/2247) or uncontrolled (21.5%; 482/2247) high BP. Participants who received a letter (odds ratio [OR] 2.5, 95% confidence interval [CI] 2.1-3.0), had an initial elevated BP (OR 1.2, 95% CI 1.0-1.5), or reported current antihypertensive medication (OR 1.4, 95% CI 1.1-1.6) were more likely to attend multiple sessions (p ≤ .05 for all). Older age (≥ 70 years; OR 1.5, 95% CI 1.3-1.8), BMI ≥ 30 (OR 1.7, 95% CI 1.4-2.2), current antihypertensive medication (OR 1.6, 95% CI 1.3-1.9), and diabetes (OR 2.4, 95% CI 1.9-3.2) predicted elevated BP (p < .001 for all).

Conclusion: The program yielded learning about community mobilization and identified a substantial number of seniors with undiagnosed/uncontrolled high BP.

Publication types

  • Research Support, Non-U.S. Gov't

MeSH terms

  • Aged
  • Aged, 80 and over
  • Blood Pressure Determination*
  • Cardiovascular Diseases / prevention & control*
  • Community Networks*
  • Feasibility Studies
  • Female
  • Health Knowledge, Attitudes, Practice
  • Health Promotion*
  • Humans
  • Hypertension / diagnosis*
  • Hypertension / drug therapy
  • Male
  • Ontario
  • Pilot Projects
  • Risk Factors