Direct-to-consumer television advertising: time to turn off the tube?

doi:10.1007/s11606-013-2424-2

Editorial

. 2013 Jul;28(7):862-4.

doi: 10.1007/s11606-013-2424-2.

Direct-to-consumer television advertising: time to turn off the tube?

Joseph S Ross, Richard L Kravitz

PMID: 23539285
PMCID: PMC3682047
DOI: 10.1007/s11606-013-2424-2

Editorial

Direct-to-consumer television advertising: time to turn off the tube?

Joseph S Ross et al. J Gen Intern Med. 2013 Jul.

. 2013 Jul;28(7):862-4.

doi: 10.1007/s11606-013-2424-2.

Authors

Joseph S Ross, Richard L Kravitz

PMID: 23539285
PMCID: PMC3682047
DOI: 10.1007/s11606-013-2424-2

No abstract available

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Direct-to-consumer television advertising exposure, diagnosis with high cholesterol, and statin use.
Niederdeppe J, Byrne S, Avery RJ, Cantor J. Niederdeppe J, et al. J Gen Intern Med. 2013 Jul;28(7):886-93. doi: 10.1007/s11606-013-2379-3. Epub 2013 Mar 6. J Gen Intern Med. 2013. PMID: 23463454 Free PMC article.

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References

1. U.S. Food and Drug Administration. Guidance for Industry: Consumer-Directed Broadcast Advertisements. Accessed March 5, 2013. Available at: http://www.fda.gov/downloads/Drugs/GuidanceComplianceRegulatoryInformati...
1. Bulik BS. Ad Spending: 15 Years of DTC, an Ad Age Insights White Paper. Accessed March 5, 2013. Available at: http://www.adage.com/images/bin/pdf/WPpharmmarketing_revise.pdf
1. Holmer AF. Direct-to-consumer advertising–strengthening our health care system. N Engl J Med. 2002;346(7):526–8. doi: 10.1056/NEJM200202143460714. - DOI - PubMed
1. Wolfe SM. Direct-to-consumer advertising–education or emotion promotion? N Engl J Med. 2002;346(7):524–6. doi: 10.1056/NEJM200202143460713. - DOI - PubMed
1. Kravitz RL, Bell RA. Direct-to-consumer advertising of prescription drugs: balancing benefits and risks, and a way forward. Clin Pharmacol Ther. 2007;82(4):360–2. doi: 10.1038/sj.clpt.6100348. - DOI - PubMed

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[1] U.S. Food and Drug Administration. Guidance for Industry: Consumer-Directed Broadcast Advertisements. Accessed March 5, 2013. Available at: http://www.fda.gov/downloads/Drugs/GuidanceComplianceRegulatoryInformati...

[2] U.S. Food and Drug Administration. Guidance for Industry: Consumer-Directed Broadcast Advertisements. Accessed March 5, 2013. Available at: http://www.fda.gov/downloads/Drugs/GuidanceComplianceRegulatoryInformati...

[3] Bulik BS. Ad Spending: 15 Years of DTC, an Ad Age Insights White Paper. Accessed March 5, 2013. Available at: http://www.adage.com/images/bin/pdf/WPpharmmarketing_revise.pdf

[4] Bulik BS. Ad Spending: 15 Years of DTC, an Ad Age Insights White Paper. Accessed March 5, 2013. Available at: http://www.adage.com/images/bin/pdf/WPpharmmarketing_revise.pdf

[5] Holmer AF. Direct-to-consumer advertising–strengthening our health care system. N Engl J Med. 2002;346(7):526–8. doi: 10.1056/NEJM200202143460714. - DOI - PubMed

[6] Holmer AF. Direct-to-consumer advertising–strengthening our health care system. N Engl J Med. 2002;346(7):526–8. doi: 10.1056/NEJM200202143460714. - DOI - PubMed

[7] Wolfe SM. Direct-to-consumer advertising–education or emotion promotion? N Engl J Med. 2002;346(7):524–6. doi: 10.1056/NEJM200202143460713. - DOI - PubMed

[8] Wolfe SM. Direct-to-consumer advertising–education or emotion promotion? N Engl J Med. 2002;346(7):524–6. doi: 10.1056/NEJM200202143460713. - DOI - PubMed

[9] Kravitz RL, Bell RA. Direct-to-consumer advertising of prescription drugs: balancing benefits and risks, and a way forward. Clin Pharmacol Ther. 2007;82(4):360–2. doi: 10.1038/sj.clpt.6100348. - DOI - PubMed

[10] Kravitz RL, Bell RA. Direct-to-consumer advertising of prescription drugs: balancing benefits and risks, and a way forward. Clin Pharmacol Ther. 2007;82(4):360–2. doi: 10.1038/sj.clpt.6100348. - DOI - PubMed

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Direct-to-consumer television advertising: time to turn off the tube?

Direct-to-consumer television advertising: time to turn off the tube?

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