Twitter as a source of vaccination information: content drivers and what they are saying

Am J Infect Control. 2013 Jun;41(6):568-70. doi: 10.1016/j.ajic.2012.10.016.


Twitter is a popular source of health information. This study reports a content analysis of posts about vaccinations, documenting sources, tone, and medical accuracy. Results can help explain patient knowledge and directions for educational campaigns. A set of 6,827 tweets indicates professional sources were shared most and treated positively. Two-thirds of shared medical content were substantiated. One-third of messages were positive, counter to other research and suggesting that users apply critical thinking when evaluating content.

MeSH terms

  • Blogging*
  • Humans
  • Information Dissemination / methods*
  • Social Media*
  • Vaccination*