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Point-of-sale Tobacco Advertising in Beirut, Lebanon Following a National Advertising Ban

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Point-of-sale Tobacco Advertising in Beirut, Lebanon Following a National Advertising Ban

Ramzi G Salloum et al. BMC Public Health.

Abstract

Background: The objective of this study was to conduct an audit of point-of-sale (POS) tobacco advertising and assess compliance with an advertising ban in a large district of Beirut, Lebanon.

Methods: The audit was conducted 3 months following the ban on tobacco advertising. Trained students observed all tobacco retail outlets (n = 100) and entered data into a web-based form using iPad(®) technology. Presence of tobacco advertisements was assessed to determine compliance with the national advertising ban.

Results: Among the 100 tobacco retail outlets, 62% had tobacco advertisements, including 7% with a tobacco brand logo as part of the main exterior store sign.

Conclusions: POS tobacco advertising is widespread in Beirut despite the national advertising ban. These findings point to an urgent need for the enforcement of the advertisement ban with tobacco retail outlets in Lebanon.

Figures

Figure 1
Figure 1
Point-of-sale tobacco advertisement in Ras Beirut in June 2012, after decree that banned all tobacco product advertising.A) Illegal brand stretching, exterior sign. B) Kent Switch Convertibles, interior sign. C) Camel, interior sign. D) Gitanes, interior sign.

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