1 School of Medicine of the University of California, Davis, California, USA, and the author of Stem Cells: An Insider's Guide, published this month by World Scientific. He blogs at http://www.ipscell.com and can be found on Twitter @pknoepfler.
There is no rulebook for how to be a scientist–advocate, but that shouldn’t stop researchers from engaging with the broader community. In fact, it’s an essential part of being a good steward of your science.