Obesogenic and youth oriented restaurant marketing in public housing neighborhoods

Am J Health Behav. 2014 Mar;38(2):218-24. doi: 10.5993/AJHB.38.2.7.

Abstract

Objectives: To compare restaurant marketing by restaurant and neighborhood type.

Methods: All restaurants (61=fast food, FF; 72=table service, TS) within an 800-meter radius of 13 public housing developments (HD) and 4 comparison neighborhoods were audited using the Restaurant Assessment Tool©2010. HD neighborhoods were lower income and higher minority than comparison neighborhoods with similar density and street connectivity.

Results: Restaurants in HD neighborhoods had fewer healthy entrées than comparison neighborhoods. FF restaurants had cheaper beverages and more children's meals, supersize drinks, free prize with purchase, super-size items, special characters, and more items geared to driving than TS restaurants.

Conclusions: Residents of lower socioeconomic neighborhoods may be differentially exposed to unhealthy food options.

Publication types

  • Comparative Study
  • Multicenter Study
  • Observational Study
  • Research Support, Non-U.S. Gov't

MeSH terms

  • Censuses
  • Chi-Square Distribution
  • Ethnic Groups / statistics & numerical data
  • Fast Foods / economics
  • Fast Foods / statistics & numerical data
  • Female
  • Health Status Disparities
  • Humans
  • Income / statistics & numerical data
  • Male
  • Obesity / economics*
  • Obesity / epidemiology
  • Obesity / prevention & control
  • Public Housing*
  • Residence Characteristics* / classification
  • Restaurants / classification*
  • Restaurants / economics
  • Social Marketing*
  • Socioeconomic Factors*
  • United States
  • Urban Population / statistics & numerical data