A new theoretical framework (PPSMC) applicable to synesthesia has been proposed, in which the discrepancy between the perceptual reality of (some) synesthetic concurrents and their subjective non-veridicality is being explained. The PPSMC framework stresses the relevance of the phenomenology of synesthesia for synesthesia research-and beyond. When describing the emergence and persistence of synesthetic concurrents under PPSMC, it is proposed that precise, high-confidence priors are crucial in synesthesia. I discuss the construction of priors in synesthesia.