Commentary on Sims et al. (2014) and Langley et al. (2014): mass media campaigns require adequate and sustained funding to change population health behaviours

Addiction. 2014 Jun;109(6):1003-4. doi: 10.1111/add.12564.
No abstract available

Keywords: Campaigns; cessation; duration; funding; health behavior change; intensity; mass media; population impact; risky alcohol use; smoking.

Publication types

  • Comment

MeSH terms

  • Health Promotion*
  • Humans
  • Mass Media*
  • Smoking / epidemiology*
  • Smoking Cessation / statistics & numerical data*
  • Smoking Prevention*
  • Social Support*