Acceptability and feasibility of a culturally tailored Internet-delivered intervention to promote blood donation in Blacks

Health Promot Pract. 2015 Mar;16(2):227-35. doi: 10.1177/1524839914533344. Epub 2014 May 6.


Introduction: A pilot test of a computer-tailored intervention designed to promote blood donation among Blacks was conducted.

Method: Intervention content, based on the transtheoretical model, offered participants individually and culturally tailored information on blood donation with emphasis on need specific to race (e.g., sickle-cell disease). Black adults (N = 150) with a diversity of blood donation experience were recruited from a blood center and a survey recruitment website. Posttest assessment included a 14-item evaluation and transtheoretical model questions.

Results: Participants rated the program positively (81.3% to 98.7% of participants agreeing or strongly agreeing with evaluation items). For example, 98.7% of respondents reported that the program gave sound advice and that personal feedback was easily understood, and 87.3% felt the program was designed for people like themselves. Ninety-five percent of participants reported that they would recommend the program to others. There were no significant differences in ratings based on demographics. Qualitative responses support program acceptability. Furthermore, pre- and postprogram assessments indicated an increase in intention to donate, t(149) = 3.56, p = .001, d = .29.

Discussion: With acceptability and feasibility confirmed, the next steps are to test efficacy and cost-effectiveness for use to increase blood donation, particularly in priority populations.

Keywords: blood donation; computer-tailored intervention; minority health; sickle-cell disease; transtheoretical model.

Publication types

  • Research Support, N.I.H., Extramural

MeSH terms

  • Adolescent
  • Adult
  • Aged
  • Black or African American*
  • Blood Donors / education*
  • Computer-Assisted Instruction*
  • Decision Making
  • Health Promotion / methods*
  • Humans
  • Internet*
  • Middle Aged
  • Qualitative Research
  • Self Efficacy
  • Young Adult