Marketing to physicians in a digital world

N Engl J Med. 2014 Nov 13;371(20):1857-9. doi: 10.1056/NEJMp1408974.


Pharmaceutical marketing can lead to overdiagnosis, overtreatment, and overuse of medications. Digital advertising creates new pathways for reaching physicians, allowing delivery of marketing messages at the point of care, when clinical decisions are being made.

MeSH terms

  • Drug Industry*
  • Electronic Health Records*
  • Humans
  • Inappropriate Prescribing
  • Marketing*
  • Pharmaceutical Preparations
  • Physicians*
  • Social Media*


  • Pharmaceutical Preparations