A cost-effectiveness analysis of the first federally funded antismoking campaign

Am J Prev Med. 2015 Mar;48(3):318-25. doi: 10.1016/j.amepre.2014.10.011. Epub 2014 Dec 10.


Background: In 2012, CDC launched the first federally funded national mass media antismoking campaign. The Tips From Former Smokers (Tips) campaign resulted in a 12% relative increase in population-level quit attempts.

Purpose: Cost-effectiveness analysis was conducted in 2013 to evaluate Tips from a funding agency's perspective.

Methods: Estimates of sustained cessations; premature deaths averted; undiscounted life years (LYs) saved; and quality-adjusted life years (QALYs) gained by Tips were estimated.

Results: Tips saved about 179,099 QALYs and prevented 17,109 premature deaths in the U.S. With the campaign cost of roughly $48 million, Tips spent approximately $480 per quitter, $2,819 per premature death averted, $393 per LY saved, and $268 per QALY gained.

Conclusions: Tips was not only successful at reducing smoking-attributable morbidity and mortality but also was a highly cost-effective mass media intervention.

MeSH terms

  • Adolescent
  • Adult
  • Aged
  • Centers for Disease Control and Prevention, U.S.
  • Cost-Benefit Analysis
  • Female
  • Health Promotion / economics*
  • Health Promotion / methods*
  • Humans
  • Male
  • Mass Media*
  • Middle Aged
  • Mortality, Premature
  • Quality-Adjusted Life Years
  • Smoking / economics
  • Smoking Cessation / economics
  • Smoking Cessation / methods*
  • Smoking Prevention*
  • United States
  • Young Adult