Re-branding cannabis: the next generation of chronic pain medicine?

Pain Manag. 2015;5(1):13-21. doi: 10.2217/pmt.14.49.


The field of pain medicine is at a crossroads given the epidemic of addiction and overdose deaths from prescription opioids. Cannabis and its active ingredients, cannabinoids, are a much safer therapeutic option. Despite being slowed by legal restrictions and stigma, research continues to show that when used appropriately, cannabis is safe and effective for many forms of chronic pain and other conditions, and has no overdose levels. Current literature indicates many chronic pain patients could be treated with cannabis alone or with lower doses of opioids. To make progress, cannabis needs to be re-branded as a legitimate medicine and rescheduled to a more pharmacologically justifiable class of compounds. This paper discusses the data supporting re-branding and rescheduling of cannabis.

Keywords: cannabis; medical marijuana; pain; palliative care; re-branding.

MeSH terms

  • Cannabinoids / therapeutic use*
  • Cannabis*
  • Chronic Pain / drug therapy*
  • Humans
  • Medical Marijuana / therapeutic use*
  • Phytotherapy*
  • Plant Extracts


  • Cannabinoids
  • Medical Marijuana
  • Plant Extracts