The physical demands of firefighting are extensive, and firefighters face increased risk of cardiovascular and metabolic disease, musculoskeletal injury, and cancer. To reduce these risks, a tailored wellness initiative program (FIT Firefighter) was developed and executed. Implementation of FIT Firefighter, consisting of assessment, educational, instructional, and personal coaching and training elements regarding nutrition, health, fitness, wellness, and strength and conditioning, revealed enhanced healthy behavior change including increased motivation and marked improvements in blood pressure, resting heart rate, aerobic fitness, body mass index, waist circumference, percent body fat, back flexibility, and biceps strength among participating firefighters.