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. 2015 Jan 22;7(1):3.
doi: 10.1186/s13073-015-0132-8. eCollection 2015.

How Behavioral Economics Can Help to Avoid 'The Last Mile Problem' in Whole Genome Sequencing

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Free PMC article

How Behavioral Economics Can Help to Avoid 'The Last Mile Problem' in Whole Genome Sequencing

Jennifer S Blumenthal-Barby et al. Genome Med. .
Free PMC article

Abstract

Failure to consider lessons from behavioral economics in the case of whole genome sequencing may cause us to run into the 'last mile problem' - the failure to integrate newly developed technology, on which billions of dollars have been invested, into society in a way that improves human behavior and decision-making.

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