Eye contact perception in the West and East: a cross-cultural study

PLoS One. 2015 Feb 25;10(2):e0118094. doi: 10.1371/journal.pone.0118094. eCollection 2015.

Abstract

This study investigated whether eye contact perception differs in people with different cultural backgrounds. Finnish (European) and Japanese (East Asian) participants were asked to determine whether Finnish and Japanese neutral faces with various gaze directions were looking at them. Further, participants rated the face stimuli for emotion and other affect-related dimensions. The results indicated that Finnish viewers had a smaller bias toward judging slightly averted gazes as directed at them when judging Finnish rather than Japanese faces, while the bias of Japanese viewers did not differ between faces from their own and other cultural backgrounds. This may be explained by Westerners experiencing more eye contact in their daily life leading to larger visual experience of gaze perception generally, and to more accurate perception of eye contact with people from their own cultural background particularly. The results also revealed cultural differences in the perception of emotion from neutral faces that could also contribute to the bias in eye contact perception.

Publication types

  • Research Support, Non-U.S. Gov't

MeSH terms

  • Adolescent
  • Adult
  • Asian People
  • Cross-Cultural Comparison*
  • Culture*
  • Emotions
  • Facial Expression
  • Female
  • Finland
  • Fixation, Ocular*
  • Humans
  • Japan
  • Male
  • Photic Stimulation
  • Reaction Time
  • Visual Perception*
  • White People
  • Young Adult

Grants and funding

This study was supported by the Academy of Finland [grant number 131 786 to J.K.H.]; the Japan Society for the Promotion of Science [grant number 11J05000 and Institutional Program for Young Researcher Overseas Visits to S.U.]. The funders had no role in study design, data collection and analysis, decision to publish, or preparation of the manuscript.