Nutrition recommendations and the Children's Food and Beverage Advertising Initiative's 2014 approved food and beverage product list

Prev Chronic Dis. 2015 Apr 23;12:E53. doi: 10.5888/pcd12.140472.


We compare the Children's Food and Beverage Advertising Initiative's (CFBAI's) April 2014 list of food and beverage products approved to be advertised on children's television programs with the federal Interagency Working Group's nutrition recommendations for such advertised products. Products were assessed by using the nutrients to limit (saturated fat, trans fat, sugar, and sodium) component of the Interagency Working Group's recommendations. Fifty-three percent of the listed products did not meet the nutrition recommendations and, therefore, were ineligible to be advertised. We recommend continued monitoring of food and beverage products marketed to children.

Publication types

  • Comparative Study
  • Research Support, Non-U.S. Gov't

MeSH terms

  • Advertising / standards*
  • Beverages / standards*
  • Beverages / statistics & numerical data
  • Child
  • Child Nutrition Sciences
  • Dietary Sucrose
  • Fast Foods
  • Fatty Acids
  • Food Industry / standards*
  • Food Industry / statistics & numerical data
  • Food Labeling
  • Health Promotion / methods
  • Humans
  • Interinstitutional Relations*
  • Nutrition Policy*
  • Nutritive Value
  • Recommended Dietary Allowances
  • Social Marketing
  • Sodium, Dietary
  • Television
  • Trans Fatty Acids
  • United States


  • Dietary Sucrose
  • Fatty Acids
  • Sodium, Dietary
  • Trans Fatty Acids