There is no convincing evidence for a relationship between cigarette advertising and consumption

Br J Addict. 1989 Nov;84(11):1255-61; discussion 1263-5. doi: 10.1111/j.1360-0443.1989.tb00721.x.


A recent New Zealand study can be challenged on the grounds of inadequate theorization, questionable modelling and operationalization, and the ignoring of contradictory data. Therefore, its public-policy implications in terms of curbing or banning tobacco promotion are highly dubious.

MeSH terms

  • Advertising / trends*
  • Cross-Sectional Studies
  • Humans
  • Incidence
  • New Zealand / epidemiology
  • Smoking / epidemiology*
  • Smoking Prevention