Are the carrot and the stick the two sides of same coin? A neural examination of approach/avoidance motivation during cognitive performance

Behav Brain Res. 2015 Oct 15:293:217-26. doi: 10.1016/j.bbr.2015.07.042. Epub 2015 Jul 23.

Abstract

The present study examined neural circuit activity in a working memory (WM) task under conditions of approach and avoidance motivation. Eighteen participants were scanned with functional MRI while they performed a 3-back WM task under three conditions: in an avoidance condition incorrect responses were punished with monetary loss; in an approach condition correct responses were rewarded with monetary gain; in a neutral control condition there was no monetary incentive. Compared with the control condition, activation in fronto-parietal areas - which are associated with WM processing - was increased in both the approach and avoidance conditions. The results suggest that both approach and avoidance motivation increase task-related cognitive activation.

Keywords: Approach and avoidance motivation; Functional magnetic resonance imaging (fMRI); Working memory.

Publication types

  • Research Support, Non-U.S. Gov't

MeSH terms

  • Adolescent
  • Adult
  • Avoidance Learning / physiology*
  • Brain / blood supply
  • Brain / physiology*
  • Brain Mapping*
  • Cognition / physiology*
  • Female
  • Humans
  • Image Processing, Computer-Assisted
  • Magnetic Resonance Imaging
  • Male
  • Memory, Short-Term / physiology
  • Motivation / physiology*
  • Neuropsychological Tests
  • Oxygen / blood
  • Reward*
  • Young Adult

Substances

  • Oxygen