Gene expression is a stochastic process that affects cellular and population fitness. Noise in gene expression can enhance fitness by increasing cell to cell variability as well as the time cells spend in favorable expression states. Using a stochastic model of gene expression together with a fitness function that incorporates the costs and benefits of gene expression in a stressful environment, we show that the fitness landscape is shaped by gene expression noise in more complex ways than previously anticipated. We find that mutations modulating the properties of expression noise enable cell populations to optimize their position on the fitness landscape. Additionally, we find that low levels of expression noise evolve under conditions where the fitness benefits of expression exceed the fitness costs, and that high levels of expression noise evolve when the expression costs exceed the fitness benefits. The results presented in this study expand our understanding of the interplay between stochastic gene expression and fitness in selective environments.