Creative Contributory Contests to Spur Innovation in Sexual Health: 2 Cases and a Guide for Implementation

Sex Transm Dis. 2015 Nov;42(11):625-8. doi: 10.1097/OLQ.0000000000000349.


Sexual health campaigns are often designed "top-down" by public health experts, failing to engage key populations. Using the power of crowdsourcing to shape a "bottom-up" approach, this note describes 2 creative contributory contests to enhance sexual health campaigns. We provide guidance for designing creative contributory contests to improve HIV and other sexually transmitted disease testing.

Publication types

  • Research Support, N.I.H., Extramural

MeSH terms

  • Health Plan Implementation / organization & administration*
  • Health Promotion*
  • Health Services Accessibility / organization & administration*
  • Humans
  • Organizational Innovation*
  • Reproductive Health*
  • Sexual Behavior
  • Sexually Transmitted Diseases / prevention & control*
  • United States