An important goal of cognitive neuroscience is understanding the neural underpinnings of conscious awareness. Although the low-level processing of sensory input is well understood in most modalities, it remains a challenge to understand how the brain translates such input into conscious awareness. Here, I argue that the application of multivariate pattern classification techniques to neuroimaging data acquired while observers experience perceptual illusions provides a unique way to dissociate sensory mechanisms from mechanisms underlying conscious awareness. Using this approach, it is possible to directly compare patterns of neural activity that correspond to the contents of awareness, independent from changes in sensory input, and to track these neural representations over time at high temporal resolution. I highlight five recent studies using this approach, and provide practical considerations and limitations for future implementations.