Skip to main page content
Access keys NCBI Homepage MyNCBI Homepage Main Content Main Navigation
. 2016;18(5):495-508.
doi: 10.1080/13691058.2015.1101489. Epub 2015 Nov 11.

A Matter of Sexual Confidence: Young Men's Non-Prescription Use of Viagra in Addis Ababa, Ethiopia

Affiliations

A Matter of Sexual Confidence: Young Men's Non-Prescription Use of Viagra in Addis Ababa, Ethiopia

Rosalijn Both. Cult Health Sex. .

Abstract

This paper examines the non-prescription use of the sexual enhancement drug Viagra by young men in Addis Ababa. Data was collected through repeated in-depth interviews with 14 Viagra users - heterosexual men between the ages of 21 and 35 - and focus-group discussions with 21 male and 22 female university students. Study participants turned to Viagra to impress lovers, as a 'support mechanism' when feeling weak or tired, to counteract the effects of chewing the stimulant plant khat and to satisfy what they perceived as a psychological 'addiction'. More generally, young men used Viagra to quell anxieties about what they perceived as women's growing expectations about their sexual performance - informed by changing gender relations and sexual expectations, constructions of masculinity that emphasise sexual prowess, and a misreading of women's sexual desires largely fuelled by the emergence of pornography as a new standard for sexual performance. While some men gained sexual confidence by using Viagra, others - particularly those who used Viagra regularly - paradoxically experienced feelings of loss of manhood.

Keywords: Ethiopia; Viagra; gender; masculinity; pharmaceuticals; sexuality.

Similar articles

See all similar articles

Cited by 5 articles

Substances

LinkOut - more resources

Feedback