The purpose of this study was to scrutinize self-esteem of university students and explore association of self-esteem with academic achievement, gender and other factors. A sample of 346 students was selected from Punjab University, Lahore Pakistan. Rosenberg self-esteem scale with demographic variables was used for data collection. Besides descriptive statistics, binary logistic regression and t test were used for analysing the data. Significant gender difference was observed, self-esteem was significantly higher in males than females. Logistic regression indicates that age, medium of instruction, family income, student monthly expenditures, GPA and area of residence has direct effect on self-esteem; while number of siblings showed an inverse effect.
Keywords: Binary logistic regression; Gender; Self-esteem; University students; t test.