Using Social Media to Increase HIV Testing Among Gay and Bisexual Men, Other Men Who Have Sex With Men, and Transgender Persons: Outcomes From a Randomized Community Trial

Clin Infect Dis. 2016 Jun 1;62(11):1450-3. doi: 10.1093/cid/ciw127. Epub 2016 Mar 14.


We tested an intervention designed to increase human immunodeficiency virus (HIV) testing among men who have sex with men and transgender persons within existing and commonly used social media. At follow-up, intervention communities had significantly higher past 12-month HIV testing than the comparison communities. Findings suggest that promoting HIV testing via social media can increase testing.

Keywords: HIV testing; MSM; community trial; intervention; social media.

Publication types

  • Randomized Controlled Trial

MeSH terms

  • Adolescent
  • Adult
  • Aged
  • Cross-Sectional Studies
  • HIV Infections / diagnosis*
  • Health Promotion* / methods
  • Health Promotion* / statistics & numerical data
  • Humans
  • Male
  • Mass Screening
  • Middle Aged
  • Sexual and Gender Minorities / statistics & numerical data*
  • Social Media*
  • Young Adult