The ABC of stereotypes about groups: Agency/socioeconomic success, conservative-progressive beliefs, and communion

J Pers Soc Psychol. 2016 May;110(5):675-709. doi: 10.1037/pspa0000046.

Abstract

Previous research argued that stereotypes differ primarily on the 2 dimensions of warmth/communion and competence/agency. We identify an empirical gap in support for this notion. The theoretical model constrains stereotypes a priori to these 2 dimensions; without this constraint, participants might spontaneously employ other relevant dimensions. We fill this gap by complementing the existing theory-driven approaches with a data-driven approach that allows an estimation of the spontaneously employed dimensions of stereotyping. Seven studies (total N = 4,451) show that people organize social groups primarily based on their agency/socioeconomic success (A), and as a second dimension, based on their conservative-progressive beliefs (B). Communion (C) is not found as a dimension by its own, but rather as an emergent quality in the two-dimensional space of A and B, resulting in a 2D ABC model of stereotype content about social groups. (PsycINFO Database Record

MeSH terms

  • Adult
  • Female
  • Humans
  • Male
  • Middle Aged
  • Politics*
  • Social Class*
  • Social Perception*
  • Stereotyping*