Adapting the Get Yourself Tested Campaign to Reach Black and Latino Sexual-Minority Youth

Health Promot Pract. 2016 Sep;17(5):739-50. doi: 10.1177/1524839916647329. Epub 2016 May 24.

Abstract

Background: Culturally appropriate efforts are needed to increase sexually transmitted disease (STD) testing and care among Black and Latino sexual-minority youth, who are at high risk for STDs. Get Yourself Tested, a national testing campaign, has demonstrated success among youth, but it has yet to be assessed for relevance or impact among this population.

Method: This effort included (1) formative and materials-testing research through focus groups; (2) adaptation of existing Get Yourself Tested campaign materials to be more inclusive of Black and Latino sexual-minority youth; (3) a 3-month campaign in four venues of New York City, promoting STD testing at events and through mobile testing and online and social media platforms; (4) process evaluation of outreach activities; and (5) an outcome evaluation of testing at select campaign venues, using a preexperimental design.

Results: During the 3-month campaign period, the number of STD tests conducted at select campaign venues increased from a comparable 3-month baseline period. Although testing uptake through mobile vans remained low in absolute numbers, the van drew a high-prevalence sample, with positivity rates of 26.9% for chlamydia and 11.5% for gonorrhea. This article documents the process and lessons learned from adapting and implementing a local campaign for Black and Latino sexual-minority youth.

Keywords: LGBT; focus groups; health promotion; minority health; sexual health; sexually transmitted diseases/prevention and control; social marketing/health communication.

Publication types

  • Research Support, N.I.H., Extramural

MeSH terms

  • Adolescent
  • Adult
  • African Americans*
  • Cultural Competency
  • Female
  • Focus Groups
  • Health Promotion / organization & administration*
  • Hispanic Americans*
  • Humans
  • Male
  • Mass Screening
  • New York City / epidemiology
  • Program Evaluation
  • Sexual and Gender Minorities*
  • Sexually Transmitted Diseases / diagnosis*
  • Sexually Transmitted Diseases / ethnology*
  • Sexually Transmitted Diseases / prevention & control
  • Social Media
  • Young Adult