Integrating social and facial models of person perception: Converging and diverging dimensions

Abstract

Models of first impressions from faces have consistently found two underlying dimensions of trustworthiness and dominance. These dimensions show apparent parallels to social psychological models of inter-group perception that describe dimensions of warmth (cf. trustworthiness) and competence (cf. dominance), and it has been suggested that they reflect universal dimensions of social cognition. We investigated whether the dimensions from face and inter-group social perception models are indeed equivalent by evaluating first impressions of faces. Across four studies with differing methods we consistently found that while perceptions of trustworthiness and warmth were closely related, perceptions of dominance and competence were less strongly related. Taken together, our results demonstrate strong similarity on the first dimension across facial and social models, with less similarity on the second dimension. We suggest that facial impressions of competence and dominance may represent different routes to judging a stranger's capability to help or harm.

Keywords: Face perception; First impressions; Person perception; Social cognition.