Based on in-depth interviews with 16 heterosexual men, this study focuses on participants' meaning-making surrounding a common and controversial sexual act in pornography: ejaculation on a woman's face (EOWF). We analyze the ways that male consumers decoded EOWF and the ways that EOWF, as a sexual script, was included in the men's accounts of their sexual desires and practices. The majority of the men decoded EOWF through the preferred (encoded) meaning as an act of male dominance and sexual aggression and that they wanted to engage in it despite their general belief that women would not be interested in it.
Keywords: audience research; male aggression; pornography; sexual aggression; sexual behaviors; sexual script.