A novel co-reactant-free electrogenerated chemiluminescence (ECL) system is developed where Ru(bpy)32+ emission is obtained on boron-doped diamond (BDD) electrodes. The method exploits the unique ability of BDD to operate at very high oxidation potential in aqueous solutions and to promote the conversion of inert SO42- into the reactive co-reactant S2O82-. This novel procedure is rather straightforward, not requiring any particular electrode geometry, and since the co-reactant is only generated in situ, the interference with biological samples is minimized. The underlying mechanism is similar to that of the Ru(bpy)32+/S2O82- system; however, the intensity of the emitted signal increases linearly with [SO42-] up to ∼0.6 M, with possible implications for analytical uses of the proposed procedure.