Academic Detailing: "Marketing" the Best Evidence to Clinicians

JAMA. 2017 Jan 24;317(4):361-362. doi: 10.1001/jama.2016.16036.
No abstract available

Publication types

  • Personal Narrative

MeSH terms

  • Accountable Care Organizations
  • Communication Barriers
  • Drug Industry
  • Drug Prescriptions / standards*
  • Evidence-Based Medicine / education*
  • Faculty, Medical
  • Humans
  • Inappropriate Prescribing / prevention & control*
  • Interprofessional Relations
  • Marketing / methods
  • Marketing / organization & administration
  • Marketing / standards*
  • Marketing of Health Services / methods
  • Marketing of Health Services / organization & administration
  • Marketing of Health Services / standards
  • Medicaid
  • Organizations, Nonprofit / organization & administration
  • Persuasive Communication*
  • Quality Improvement*
  • Randomized Controlled Trials as Topic / methods
  • United States