Economic benefits are derived from sea turtle tourism all over the world. Sea turtles also add value to underwater recreation and convey non-use values. This study examines the non-market value of sea turtles in Tobago. We use a choice experiment to estimate the value of sea turtle encounters to recreational SCUBA divers and the contingent valuation method to estimate the value of sea turtles to international tourists. Results indicate that turtle encounters were the most important dive attribute among those examined. Divers are willing to pay over US$62 per two tank dive for the first turtle encounter. The mean WTP for turtle conservation among international visitors to Tobago was US$31.13 which reflects a significant non-use value associated with actions targeted at keeping sea turtles from going extinct. These results illustrate significant non-use and non-consumptive use value of sea turtles, and highlight the importance of sea turtle conservation efforts in Tobago and throughout the Caribbean region.
Keywords: Choice experiment; Contingent valuation; Sea turtles; Willingness to pay.
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