[Using consumer panels in public health observational studies]

Gac Sanit. Sep-Oct 2017;31(5):436-438. doi: 10.1016/j.gaceta.2017.03.011. Epub 2017 Jun 7.
[Article in Spanish]

Abstract

Consumer panels are a market research method useful for gathering information about low-frequency or difficult-access customers. The objective of this field-note is to explain our experience using this method in a cross-sectional public health study on the use of electronic cigarettes. After taking into account other non-probabilistic sampling techniques to obtain a huge sample of electronic-cigarette users (n=600), in the end we decided to use consumer panels (recruiters) because of the relative short duration of the field work and the high representativeness of the sample.

Keywords: Captadores; Cigarrillos electrónicos; Consumer panels; Electronic cigarettes; Estudios observacionales; Muestreo; Observational studies; Panel de consumidores; Reclutamiento; Recruiters; Sampling.

MeSH terms

  • Adult
  • Cross-Sectional Studies
  • Electronic Nicotine Delivery Systems*
  • Female
  • Humans
  • Male
  • Marketing
  • Middle Aged
  • Observational Studies as Topic*
  • Public Health*