Association Between Indulgent Descriptions and Vegetable Consumption: Twisted Carrots and Dynamite Beets

JAMA Intern Med. 2017 Aug 1;177(8):1216-1218. doi: 10.1001/jamainternmed.2017.1637.


This observational study examines the association of labeling vegetables with indulgent descriptions and overall vegetable consumption compared with labeling vegetables with basic or health-focused labels.

Publication types

  • Letter
  • Research Support, Non-U.S. Gov't
  • Research Support, U.S. Gov't, Non-P.H.S.

MeSH terms

  • Choice Behavior
  • Diet, Healthy / psychology*
  • Feeding Behavior / psychology*
  • Food Labeling* / methods
  • Food Labeling* / standards
  • Health Promotion / methods*
  • Humans
  • Vegetable Products