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, 27 (e1), e76-e78

Philip Morris International Introduces New Heat-Not-Burn Product, IQOS, in South Korea

Affiliations

Philip Morris International Introduces New Heat-Not-Burn Product, IQOS, in South Korea

Minji Kim. Tob Control.

Abstract

No abstract available

Keywords: advertising and promotion; packaging and labelling; tobacco industry.

Conflict of interest statement

Competing interests: None declared.

Figures

Figure 1
Figure 1
Inside of Sinsa-dong IQOS flagship stores in Seoul, Korea. The way the products are displayed in the well-lit, cleanly designed and spacious store contrasts to a regular cigarette sales environment where packs are tightly placed over the counter. Picture taken by the author.
Figure 2
Figure 2
IQOS packaging. Left: top part of the box (charger and holder); Right: Bottom part of the box (from top left, clockwise – a cleaning brush, individually wrapped cleaning sticks, a charging cable (below cleaning sticks), and a 220V adaptor). Picture taken by the author.
Figure 3
Figure 3
HEETS (specially manufactured tobacco sticks for IQOS) sold in Korea. From the top, three flavors are shown: Silver (mild), Green (menthol) and Amber (stronger). Silver and amber packs are shown front side up; green pack is back side up. The warning labels on the front and back of the pack include an image of needle with text “caution for addiction”. Smaller texts next to the needle read “Electronic tobacco causes nicotine addiction. Quitline 1544–9030”. Picture taken by the author.

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