Philip Morris International introduces new heat-not-burn product, IQOS, in South Korea

Tob Control. 2018 Jul;27(e1):e76-e78. doi: 10.1136/tobaccocontrol-2017-053965. Epub 2017 Nov 23.
No abstract available

Keywords: advertising and promotion; packaging and labelling; tobacco industry.

Publication types

  • Research Support, N.I.H., Extramural
  • Research Support, U.S. Gov't, P.H.S.

MeSH terms

  • Electronic Nicotine Delivery Systems / economics*
  • Humans
  • Marketing / methods*
  • Republic of Korea
  • Tobacco Industry / economics*