Seasonal cycles of primary production (phenology) critically influence biogeochemical cycles, ecosystem structure and climate. In the oceans, primary production is dominated by microbial phytoplankton that drift with currents, and show rapid turnover and chaotic dynamics, factors that have hindered understanding of their phenology. We used all available observations of upper-ocean phytoplankton concentration (1995-2015) to describe global patterns of phytoplankton phenology, the environmental factors that structure them, and their relationships to terrestrial patterns. Phytoplankton phenologies varied strongly by latitude and productivity regime: those in high-production regimes were governed by insolation, whereas those in low-production regimes were constrained by vertical mixing. In eight of ten ocean regions, our findings contradict the hypothesis that phytoplankton phenologies are coherent at basin scales. Lastly, the spatial organization of phenological patterns in the oceans was broadly similar to those on land, suggesting an overarching effect of insolation on the phenology of primary producers globally.