Objective The Ecological Model was used to examine the social and environmental influences of the college environment on e-cigarette use (vaping) among college students.
Participants: Undergraduate college student e-cigarette users (vapers) across three large college campuses in the southwest US from Jan 2015- Aug 2016.
Methods: Thirty-three interviews were conducted. Transcribed interviews were coded then analyzed for themes.
Results: College student vapers report multiple levels of influence on their vaping beyond personal beliefs and peer influences, including parents, explicit campus and community messaging, community member requests, and respect for others. College student vapers also describe constant associations with smokers in allowable public places to vape.
Conclusions: Parents, community members, campus policy, and the physical environment all influence where and when college students vape. Health communication messages to prevent college student vaping should incorporate alternative messages that are important to college students, such as respect for others and social image.
Keywords: Ecological Mode; Electronic cigarette; college student; vaping; young adult.